From LA Weekly:
“As recently as July, Odd Future wasn’t sure what the future held. They had sent their music out to some hip-hop blogs, but it wasn’t getting much love. Their sound was too weird, too slow, too fucked up. Odd Future thought they probably would have to go back to school after summer. Then a writer for U.K. music magazine The Wire stumbled across them. He wrote a feature for the magazine’s September issue and pimped Odd Future to everyone he knew.
Fader blogged about them at the end of August: “If the rappers in Odd Future were indicative of California’s social climate, the West Coast would be currently experiencing a miniature apocalypse, complete with grocery store looting and armed survivalist militias, plus tons of drugs and skateboarding.” Other bloggers started getting onboard, and buzz started to spread. Then MTV name-checked Odd Future in their list of 10 most anticipated albums. Even Snoop didn’t make that cut.”
Not that these guys are that terrible but sometimes I just have to shake my head. One of the Top 10 Most Anticipated Albums??! GTFOH!!!! Check out all the hype for yourself with this track, “Sandwitches” by Mssrs. (Wolf) Haley & (Hodgy) Beats from their Soundcloud page, which has a whopping 53 plays and counting. That’s anticipated alright….
[via Grandgood]
i wouldn’t say anything about the soundcloud – they probably just set that up. them niggas use a lot of limelinx for their music and shit. just saying.
Posted by KHAL | November 1, 2010, 10:02 amWho anticipates a Snoop album these days? Really? Yeah these kids are white rap-writer/hipster blogger darlings but they don’t suck. Whether or not the public at large will fuck with them remains to be seen. They may just end up the next Ninjasonik or Spank Rock
Posted by timmhotep | November 1, 2010, 10:58 am@Khal: good point but buzz stuff does rack up hits on Soundcloud so….
@Tim, whattup, man? Yeah, I agree that they don’t suck and true about Snoop – he’s more of an institution than something hotly anticipated nowadays but seriously, who are these Odd Future cats?? I never heard of them until I read the Grandgood post.
Everything else on the list has at least some blog buzz and is understandable. Noz, I respect but some random dude at The Wire magazine bigs thees cats up and now it’s some official hip hop sh-t to check for?? I coulda seen Lil B on this list over these dudes but instead now I got indie rock cats in the office I work at asking me if I know about them ‘cos I guess now P4k is jockin’ them too.
I say it all the time jokingly but seriously Hov was right, we need a board….
Posted by Ian | November 1, 2010, 1:49 pmbuzz racks up on Soundcloud if they push it consistently. they deal w/ limelinx on their tumblr, which is the hub for their shit for their fans, who i imagine don’t fuck w/ soundcloud like others.
Posted by khal | November 6, 2010, 9:23 pmAha! A sub-community of blog-reading internet rap nerds within the greater community of blog-reading internet rap nerds!
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