Perfect for Summertime! Nice track by Toronto singer, Ralph and Kitchen favorite, TOBi. Peep the PR game:
Toronto based artist RALPH is an alluring pop enigma. Drawing from her disco and synth-laden roots, as well as her personal musical heroines Sade, Stevie Nicks and Donna Summer, her rose colored alt pop brims with a perennial sense of adolescent love. On the strength of her debut self-titled EP — and standouts “Cold To The Touch” and “Tease” — the budding star (née Raffa Weyman) has tracked over 10 million Spotify streams to date.
After delighting with the release of her steamy, summertime heater “Girl Next Door,” a duet with fellow Toronto upstart TOBi, she returns today with a pastel & sunshine-soaked video.
The clip finds RALPH and TOBi in a surreal summertime seaside oasis, with the singer cooing from atop a jungle gym, buried in the sand up to her head, and on a second floor balcony alongside a bevy of her squad pals. The clip was helmed by Ally, a director/producer, who has worked on videos for the likes of Janelle Monae, The Vamps, Ariana Grande, as well as a writer on the hit series, Schitt’s Creek. Ally is now developing an original comedy series with its creator, Dan Levy and Imagine Entertainment.
The track was inspired by RALPH’s own musical ascent, and mirrors the struggle rising artists often face in remaining grounded. When she reached out to the emcee to collaborate, he coincidentally had a song idea of his own that fit the context perfectly. “It was beautiful,” she recalls. “Exactly what I imagined the song to be.” RALPH’s own family and friends inspired the rest. “I keep having them joke around and say ‘I hope you don’t forget me when you become famous’ or ‘one day you’ll be too famous to hang out with me’ which is ironic because it’s friends and family who keep you grounded,” she adds. “If you ever develop an ego and start acting like an asshole, they’re the ones who remind you of who you really are. That was the idea behind the lyrics, talking about potential change but acknowledging that you’ll always be the same person no matter what.”
Also enjoy the remix by another Kitchen fave, GOVI after the jump…
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