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Kanye West and Jay-Z Open a Pop-Up Store for Watch the Throne in Soho, New York City

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Amazingly,they didn’t at least shoot a proper preview/trailer for this pop-up store. In 2011: really??! Watch the ‘Otis’ video below though. I love it, personally. It actually makes me like the song more which, even though it’s kind of their ultimate purpose, is kind of rare for a video to achieve nowadays. At least for me, that is.

Related:

‘Watch the Profits’: Kanye and Jay-Z Open Pop-Up Shop in New York City [Time]

Two Titans Share the Seat of Power. Jon Caramanica on Jay-Z & Kanye West’s Watch the Throne album. [NY Times]



Discussion

4 Responses to “Kanye West and Jay-Z Open a Pop-Up Store for Watch the Throne in Soho, New York City”

  1. hey, totally agree.
    This video is incredible.
    I love that they look like they are having fun.

    Once you see it, everytime you hear the song you see the video in your head. classic.

    Posted by kvn | August 17, 2011, 4:20 am
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