This might be one step too far in the web 2.0 UGC/interactive video trend?
“Star in this Foot Locker Advert and win a chance to be on MTV. Like Foot Locker EU on Facebook, Upload your photo and create your video.”
I’m pretty sure I’m not gonna upload my photo – how about some of y’all though??!
[note: this is a PPC thing via the goviral network]