We posted the complete Head Gone album the other day but here goes a video for the single, “Going Crazy” from it and here’s the PR science behind it:
Today, Toronto’s burgeoning rap star Devontée releases his new video for “Growing Crazy”, a self-produced song featured on his critically-acclaimed Head Gone album. Directed by Dan LeMoyne, the video features the lovestruck rapper/producer playfully demonstrating how being in love can wreak a good kind of havoc on the mind, while fully captivating the body and soul when you least expect it. “This video is one of my favourites because it really captures me and the kinds of emotions that make up a big part of Head Gone,” says Devontée, whose new album was highlighted by Noisey as one of its picks for “New Albums for Heavy Rotation” alongside new projects from Noname, 6lack and Aphex Twin. “The dark heavy bass and the catchy melodies relate to all that have ever felt real love before.”
Really good new album release from one of the more promising artists from The 6ix:
On September 14, rising rap star Devontée drops his highly anticipated Head Gone album. Described as a perfect blend of the sounds of his cultural upbringing (Toronto, Jamaica) with that of his current musical adventures throughout the United States, Head Gone’s hypnotizing bass heavy sounds, catchy flows and melodies, combined with its potent messages with purpose, are sure to become streaming playlist staples.
“The term Head Gone stems from my Jamaican father’s reggae/dancehall influence,” explains the producer/rapper who first came to the attention of North American media types with his critically-acclaimed single “Bare Tings” that originated the viral WOE phenom popularized in Drake’s “Know Yourself”. “The first song I recorded was “Wild West” in New York City’s Quad Studios, and I recorded “Overthinking” and “Haunted” in my cousins Ayesha & Stephen Curry’s pool house. I recorded “Bless” with Kevin Durant at his house in Oakland (and ended up mixing & mastering the whole album there) and I recorded and produced “Growing Crazy” and “Real Rudebwoy” the same weekend at OVO 40’s studio in Toronto. Thankfully, listeners get to hear a whole range of influences from my family, friends and peers on here.”
We’ve been a fan of this new Toronto rapper for a minute now. Nice to get a new full lenght project from him. RIYL stuff like 88 Glam, Nav, Playboi Carti and new school trap, hip-hop and drill type sounds. Peep the PR science:
U Met Me At A Strange Time reflects on the many losses the Toronto native experienced during the recording of this project. He discusses his close friend, Kosi who died alongside Drake affiliate, Smoke Dawg this past June. Also, he touches on the lengthy prison sentences that have plagued his friendships. Additionally, Nue was in the middle of a breakup when he met a new love interest. It’s strange timing for fans and music lovers to meet the complicated anime lover. Delve into the newcomer’s paralyzing carelessness and narcotized narrative.
ABOUT NUE
Currently on a Canadian tour with Fetty Wap, NUE kicked off 2018 with “Deadman” and “Nightfall,” which premiered on Noisey. He just released the “Nightfall Remix” with Toronto’s Pressa and the official music video. Growing up in a Jamaican household in Toronto, NUE great a love for anime and basketball. After encouragement from his family, he began recording in his brother’s basement and caught the attention of everyone with his critically acclaimed debut mixtape, Iroquois.
New joint by French and Drizzy. What you think? Of the song and their claim of not needing a stylist?
New track from one of our new favorites, Lou Val. The 6ix is KILLING it right now!
CLICK HERE for more by Lou Val previously on the Kitchen.