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[Video] Is the Pepsi MAX® ‘Love Hurts’ Super Bowl Ad Racist (or Sexist)?

Via TheLoop21.com:

Pepsi’s aptly title ‘Love Hurts’ commercial for Pepsi Max features a dark skinned black woman who keeps violently ‘touching’ her man in an extreme effort to control his diet, for his own good of course. The guy merely suffers the abuse as he is kicked (ha ha), shoved face down in a pie (ha ha ha) and slapped in the mouth with a bar of soap as he hides in the tub trying to eat an outlawed doughnut (ha ha ha ha). In the final sequence, the guy sits on a bench drinking a Pepsi Max on the sly when his all seeing woman appears and gives him a brief reprieve; Zero calorie Pepsi Max is on the allowable consumption list. Unfortunately, smiling goofily and dreamily at a random blond white woman isn’t so the black woman moves to strike him, misses, and knocks out the innocent white woman.”

Sorry, I know I’m late on this but I’ve had to watch most of the Super Bowl ads at the official Youtube channel or on Crash the Super Bowl because in Canada we actually didn’t see most of the Super Bowl ads in real time because, even if you watched the US feed of the game, they switched out the ads for Canadian ones and many of the brands did not buy time up here. That alone deserves a WTF??!, never mind this ad.

But as far as this ad goes, what y’all think?

Discussion

13 Responses to “[Video] Is the Pepsi MAX® ‘Love Hurts’ Super Bowl Ad Racist (or Sexist)?”

  1. Sexist? Racist? I’m not so sure! How about just funny?!

    Posted by XIII | February 23, 2011, 2:14 pm
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  1. […] This post was mentioned on Twitter by Ian, Different Kitchen. Different Kitchen said: [blog] [Video] Is the Pepsi MAX® ‘Love Hurts’ Super Bowl Ad Racist (or Sexist)? http://bit.ly/fj0orD […]

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