[MP3 + Interview] Joel. Feat. Arthur Lewis – Make It In America

Today’s feature interview from the This One Goes To Eleven… comp is a two-fer: Joel. (the Bronx-based hip-hop artist formerly known at MaG) has long been a fixture around these parts but Arthur Lewis, the featured artist on his amazing and heartfelt track fro the comp, “Make It In America” has also been a favorite here at The Kitchen even though his discography is shorter by comparison with Joel’s.

I had wanted to get a solo track from Arthur for the #DK11 album project but sadly, it didn’t work out. Luckily it turned out he was working with Joel. and one of the best tracks he submitted to me for consideration for the comp was one featuring Arthur so I jumped on it immediately. Find out how these two became connected in interviews I conducted separately with both of them (hit the jump to read Arthur’s interview and to hear & get a free download of “Far Side of Town” from his excellent, If We Were EP.)

DK: I’ve been a fan of yours since your $5 Cover EP on Kevin Nottingham’s Hipnott records. First questions are: how did you link up with him and who was G.C. & do you still work with him?

Joel: Well, first off, I appreciate that. The relationship with Kevin and the site started with my first project, Reaganomics. I had just gotten back from Florida, and was new to the whole music blogging and digital music scene. I uploaded it to a zip. file and sent it to KN.com. I had been doing a search of Hip-Hop music sites and his spoke to me the most. He posted the project immediately and we just built from there.

I became an active participant in the comments section of the site, and would enter any of the emcee sponsored contest the site would offer. G.C. was under the Hipnott roster. Kev thought we’d be a good fit, and he was right. G.C. had just released a beat tape. I chose some records off of that and recorded from there. I haven’t heard from G.C. in years, to be honest. We were actually supposed to get together to do another project with the site, but it never materialized. I hope he’s good.

DK: If you had to compare $5 cover, I Ain’t Goin’ Back To Retail!, The Freedom FreEP and the unreleased collection that DK co-presented w/ Refined Hype, MaG & the B-Sides, how would you say each differs from the others and which one was your favorite?

Joel: Man, it’s as different as middle school, high school, college, graduating and getting a job and a crib and a lady, ya’ know? Each project after the next was just showing the growth via the recording, the production, the lyrical content. All of it. You can hear the changes. I was learning myself and my craft on the fly. I didn’t have someone like a lot of these other cats did, who was already in the game or had been a recording artist before and had guidance in that aspect. And each project serves as a time capsule for me; a big ass journal. They’re all different colors of the rainbow, each reflective of exactly where I was in my space at the time.

To pick a favorite is so hard. But, if I had to pick one, it might have to be I Ain’t Goin’ Back to Retail! It served as the litmus test for me. I felt like I had a lot to say after leaving NYC for a spell. Also, it was so heavily influenced by Dilla’s Donuts. The sound of the project was all Dilla. And it kinda shaped where I knew I wanted to go as an artist. After Retail, I started feeling really comfortable in who I was, and wanted to be, as an artist.

DK: I Ain’t Going to Back Retail! might actually be my favorite of your albums too. Going back to play it to prepare for this interview, it still stands up as a great sounding record. I had a question about it though: does that title have a double meaning? The first being the sentiment of “I’m not going back to the crappy retail jobs” and the second, “I’m taking my music/art to directly the Internet and bypassing the traditional music retail channels” or is that me just reading too much into it?

Joel: Kinda. sorta lol. I wanted it to be symbolic of anyone feeling stuck in a role they never chose for themselves. You aren’t just a mom, or a writer, or an emcee or chef or actor. We assign these roles to ourselves but that’s not who WE are, you know? I wasn’t really thinking in regards to the actual way it was released, but in a way, the mindset was exactly that. No, this is a new era in music. We don’t have to follow the rules and guidelines and precedents of what it means to release music now. We can forgo it all and just do what we want.

DK: Your music often has a very political slant, e.g. “Miss Neuroleans” on $5 and even “Make It In America” which is also a very emotionally personal at the same time. Do you find it challenging to make that kind of music in a market place that seems to largely eschew it?

Joel: Not at all. I don’t pay attention to the market, or mainstream radio or the like. For me, it’s just more important to speak from a place of my truth, ya’ know? What I feel, what I’m seeing and experiencing. For me, I HAVE to speak about the things I speak about because they affect me. So Katrina is a part of my world. Ferguson is a part of my world. Vulnerability and death and living in the hood are all a part of my world. To ignore those parts would be me ignoring myself, and that’s never an option.

DK: OK. Jumping to the featured guest performer, Arthur Lewis on your track, “Make It In America”, I had actually approached Arthur separately about contributing his own track to the album but circumstances didn’t allow for it. Luckily he was on a couple tracks from your forthcoming album which I took as a good sign that we were all on the same creative page and you were gracious enough to offer one of them up for the comp. How did you link up with Arthur and can you talk about the creative process behind making “Make It In America?”

Joel: So Arthur is a good friend of mine. We perform a lot together in NYC, mainly with the Melting Pot, a group of very talented artists and musicians who come together at Pianos every month and just play our music for folks. I actually found Arthur’s music about 4 years ago on BamaLoveSoul.com. Listened to the project and just knew I was going to, and needed to, work with him. Found his contact info on Myspace, went to see him perform with the original members of The Melting Pot and it’s been magic ever since.

With “Make It In America,” as with a majority of the music, I don’t really have a concept in mind. The hook will come first. If it doesn’t I leave the record be. I had the beat from the homie, Kuddie Fresh. And the melody came, and followed that with the lyrics. Arthur was the only person I could imagine singing on that record. He came in to the studio and just did what he does. He added extra harmonies and that was that.

DK: That forthcoming album is called Songs For Charles, right? Can you talk about it in terms of where you are creatively now versus on your previous releases and what people can expect from it?

Joel: I’m just trying to be as honest and as forthcoming with myself and my art as possible. I spent time being afraid of being myself in totality because I wasn’t sure if it would be received well. Once I let that notion go, I felt more alive. And Songs For Charles sprang from that. Me still finding and nurturing this new voice of mine I’ve found.

Folks can expect me to be candid, to be a little more detailed about my past growing up. They should expect me to take some risks. I wanted to challenge myself more so than I have in the past with this project. Also, my homie, Joe Rogers executive produced the project, and he did a really great job of pushing and me trying to find the real emotion behind some of the tracks. We went real old-school with the recording. A lot of times I wouldn’t even be punching in verses and hooks; we’d go straight-through for a whole take. It helped keep some of the authenticity of the music intact. Overall, it was just a beautiful experience. I’m excited for folks to hear it.

DK: I asked the other two BX representers on the comp this question too: There are 2 other Bronx NY artist, Mickey Factz and Noah Vinson, on the album which I’m happy but bummed about at the same time since I was a Brooklyn head when I lived in NY and there’s no BK artist on it. Do you know those guys and what does being from BX mean to you as a hip-hop artist and as a person?

Joel: Well, Mickey I’m aware of. The BX is everything. It inhabits the art. I grew up Creston Ave. I saw things that I don’t think the average kid growing doesn’t get to. I learned a lot from the Bronx. It’s shaped all of my art: theater, poetry, music. I think there’s a certain difference in artists that come from the Bronx. Our stories are similar to those from other boroughs, but different in so many ways. Every borough has a story, but our pride is different because the Bronx is often considered the “forgotten borough”. My goal is to help create a new image of the Bronx, through art and community participation.

DK: Final question: you used to go by MaG™ but now you go by your given name, Joel. Why the change?

Joel: My momma gave me the name Joel. Joel Leon. There is meaning behind the name. And she’s always been in my ear “this is the name I gave you. It’s special. Use it.” And around late 2012, I read an article about Mos Def going back to his given name, Yasiin Bey. And it was becoming increasingly difficult for me to go out to non-musical events with my musical friends and introduce myself as anyone other than Joel, which is what I had been doing in the past, except for real close friends and family. It just felt silly. So with the release of Freedom, in January I came out for a performance and said “some folks call me MaG. Ya’ll can call me Joel”. It felt freeing. The moment just felt right. I’m very much the “do what feels right intuitively” type. So, deciding to let go of the MaG name felt like real “freedom”, so to speak. So now, it’s Joel. Just me.

DK: Thanks for your time, Joel. It’s been an honor to have you be a part of this project.

Haven’t heard “Make It In America” yet? Here it goes:

Song credits:
Written by Joel L. Daniels
Produced by Trey Hemingway
Audio mastering by Echosound Studiolab
Art by Tiffany Pilgrim for Tiffany Pilgrim Art Direction & Graphic Design

Follow Joel. Online: Website | Facebook | Twitter

Haven’t played the This One Goes To Eleven… album yet? GO HERE and while you’re doing that, hit the jump to read the interview with Arthur.

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